Quote from amit.officework0@gmail.com on 2025-04-08, 8:05 AM

OTT (over-the-top) advertising platforms deliver video content directly to viewers over the internet, bypassing traditional cable or satellite providers. Think Netflix, Hulu, Amazon Prime Video, Disney+, and free, ad-supported services like Pluto TV and Tubi. Unlike linear TV, OTT allows precise targeting, dynamic ad insertion, and real-time analytics—features that mirror the advantages of PPC platforms in the search and display world.

Key Characteristics of OTT Advertising

1. Device Agnostic: Viewers can stream on smart TVs, mobile devices, tablets, and gaming consoles.
2. Addressable Advertising: Ads can be tailored to individual viewers based on demographics, interests, and viewing behavior.
3. Dynamic Ad Insertion: Replace or insert ads in real time, ensuring relevance and freshness.
4. Measurable Metrics: Track completion rates, viewability, and downstream actions, much like tracking clicks and conversions in online ads.