Quote from amit.officework0@gmail.com on 2025-03-20, 7:59 AM

A PPC platform is a digital tool that facilitates the creation, management, and optimization of pay-per-click campaigns. Examples include Google ads Bing Ads, and various specialized ad networks. These platforms allow businesses to bid on relevant keywords, ensuring that their advertisements appear when potential customers search for related products or services.

How PPC Advertising Works​

• Keyword Bidding: Advertisers bid on keywords that potential customers might use.
• Ad Placement: When users search for these keywords, the ads appear at the top or bottom of search engine results pages (SERPs).
• Cost Control: Businesses set daily budgets and maximum bid amounts, controlling their expenditure.
• Performance Tracking: PPC platforms provide detailed analytics to measure impressions, clicks, conversions, and return on investment (ROI).